Increase your visibility & credibility through events & partnerships

We’re an events, content and marketing agency with global reach. With more than a century of experience at renowned brands - we exist to help you tap into your full sphere of influence.

Join us in Cannes as we launch the Brands&Culture event series and other bespoke events at our villa - Register here

Audience

Shaping your Brand Narrative

With our finger on the pulse, we understand the beats and movements of the creative and marketing industries and help you sharpen your story / positioning / presentations to get the right attention.

Awards

Awards strategy and insights on work that wins

Proven insights and trends on work that wins, creative excellence workshops and building you an awards strategy that increases your chances of success.

Events

Event and audience growth/ Activations

We get people on-stage at festivals and events, help event organisers with their programming and marketing. Activate brands, media businesses, and agencies at tentpole events - with incredible results.

featured work

featured work

featured work

featured work

featured work

featured work

What the F*ck is culture?

On June 17th, we hosted the exclusive launch of the Brands&Culture Global Event Series at the Brands&Culture villa in Cannes. Designed for marketers, brand strategists, cultural strategists, and media owners. Speakers (CMOs, movie producers, cultural strategists) explored: What the f*ck is Culture? And what does it mean to move and shape culture? Hear from experts about what culture IS. HOW to navigate it. WHY it matters. WHAT good cultural insight and what initiatives look like. And how to LEAD culture (not just borrow or exploit it). 150 people joined us for poolside vibes and lively debate.

A successful launch.

"Kill Your Darlings" documentary

The casting, production and marketing of an award-winning documentary-length film for brand-funded togetherr - launched at Cannes Lions International Festival of Creativity to promote the launch of a new platform. It achieved global coverage and 100% positive sentiment.

Watch on YouTube

CICLOPE, Marketing & Comms Strategy

CICLOPE, the global festival and awards for craft in advertising and film, tasked The Thought Partnership with leading their marketing and communications in the run-up to the Global edition, held in Berlin. Kicking-off with a creative content and communications strategy, we powered their brand messaging and storytelling across social and digital channels, and drove a campaign that doubled Linkedin followers, and increased share of voice, in just four months. With targeted emails, a content-driven themed LinkedIn newsletter (building an audience of nearly 1000), and editorially-led Instagram content (15%+ follower increase), we supported the drive for awards entries and ticket sales. Both exceeded targets and led to growth for the business.

Link Here

our clients

our clients

our clients

our clients

our clients

our clients

Adobe
BBC
BHP
CNBC
Cannes Lions
Centaur Media
Channel 4
Ciclope
Decarb Connect
Dow Jones
Goldman Sachs
Guardian
John Lewis
Medica
Purpose Disruptors
Reed Exhibitions
Sinecure
Sky
The Economist
Twitter
WIW Summit
WSJ
capital.com
fiverr
togetherr
Adobe
BBC
BHP
CNBC
Cannes Lions
Centaur Media
Channel 4
Ciclope
Decarb Connect
Dow Jones
Goldman Sachs
Guardian
John Lewis
Medica
Purpose Disruptors
Reed Exhibitions
Sinecure
Sky
The Economist
Twitter
WIW Summit
WSJ
capital.com
fiverr
togetherr

There's a reason Charlotte Williams is held in high regard by everyone who is lucky enough to come into contact with her. She's a powerhouse - a consistently creative, conscientious and commercial force of nature, and a damn good human to boot. Charlotte has genuinely helped shape the LIONS organisation it is today, and I put this down to her incredible work ethic, raw talent and flair. I can't recommend her highly enough.

Simon Cook
CEO at LIONS | The Home of Creativity

In short, Jo Andrews is simply one of the finest marketers and leaders that I’ve had the pleasure to work with. She was pivotal in leading the digital marketing transformation of our events business from in person to virtual through the pandemic….no small ask but Jo led her team expertly and developed the playbook for the business. If you are looking for someone that lives and breathes the commercials, is the perfect partner and is an all-round lovely person….look no further.

Craig Lowe
SVP | Ensemble IQ

If creativity is an economic multiplier, Charlotte is the creative multiplier! Time and time again, Charlotte has shown her ability to ignite and shape organizations & industries with her creative thought leadership – to decode patterns of opportunity in helping advance business growth.

Chris Duffey
Adobe | Board Director | Author | Speaker

Three words that best describe Charlotte are intelligence, humor and getting things done. In the years I have known and collaborated with Charlotte, I have been consistently impressed by the speed of her thinking and her keen ability to get to the heart of a matter. Unfailingly, Charlotte always focuses on the most relevant themes that perfectly capture the zeitgeist in the creative industry.

Ana Andjelic
CBO | Espirit

Jo is an event professional unlike any other I've worked with. She creates a vision, aligned to the commercial and content needs of all stakeholders, and designs a framework to measure and deliver the results that are needed. There is a sense of calm, creative thoughtfulness that descends once Jo takes on a project, and her ability to generate a high-performing scenario that delivers consistently reliable outcomes makes her a joy to work with.

Will Wilkinson
GM | FiscalNote

Jo's ability to get to the crux of an issue quickly, and rapidly put a plan in place to solve it, meant that I was able to see positive results from working together almost instantly. Her wealth of knowledge and experience across marketing and publishing meant that the plans put in place were truly bespoke to the needs of the business, with a constant focus on measurability and proving ROI.

Sam Joy
Content Director | Raconteur

Shall we work together?

You can either book straight into a meeting with Charlotte & Jo using the link below or fill out the form and we’ll get back to you as soon as we can.

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what we do

what we do

what we do

what we do

what we do

what we do

We create content, events and activations that audiences love. Our breadth of content and storytelling expertise means we can get really specific with what will work best for your business, then  design an ambitious strategy which can be executed, at speed.

Awards
Audience
Events

Global Creative Excellence and Awards Strategy

Create a culture of creative excellence, understand what kind of work wins at all major award shows, what the business case is for creativity, what success looks like and how to get there.

More information
Awards
Audience
Events

Event / Festival Transformation and Insights Partner

TTP will help you to understand your customer’s unmet needs to grow, curate a compelling research-based programme, transform your audience into a community, drive strategic and commercial partnerships and produce outstanding and dynamic events and insights reports.

More information
Awards
Audience
Events

Activating the C-Suite at Global Events

As a C-suite executive you will be in demand at festivals and events. As experts on live events, we will help you sort the wheat from the chaff, curate a meaningful agenda, book high-profile speaking engagements, meet with the right people and be more intentional on the ground.

More information
Awards
Audience
Events

Agency Brand Positioning and Strategy

Differentiate yourself from competitors, hone in and amplify your unique attributes and attract new clients.

More information
the thought partnership logo shapethe thought partnership logo shape

How we work with you.

As partners, from the beginning. Our values guide the way we approach your work. It all starts with the right questions and it’s all about you. We offer off-the-shelf services, but we also handle bespoke projects. Once we understand your needs, we create (with you) a tailor-made strategy: one that we can clearly implement. Without a strategy, you might as well nail jelly to the wall.

Unique Collaboration

We're only as good as how well we listen to our clients. Which means that we dig deep to try and understand your problems, complexities and challenges. To get the best results we have to be on the same level as you. We will always gently challenge your perspective where we think it will best serve your business.

Empathy & Thoughtfulness

It's in our name. We put a huge amount of thought and consideration into how we treat others, what projects we take on, the work we do and the benefit to clients. We deliver effective communication because we understand your audience/s; who they are, what’s important to them, how they consume and why they exist in the world.

Brilliant Simplicity

We focus on projects that are a brilliant opportunity for the client and will deliver game-changing results. However, it can be easy to overthink and overcomplicate things. Our execution must be slick, clear and clean, not littered with conflicting messages and confusing hierarchy.

Joyful Creativity

We truly believe that playfulness feeds into creativity. We make sure it comes through by operating with grace, humour and joy every step of the way.

Transparency & Credibility

Your reputation relies on trust and transparency: as does ours. Our business is built on our experience, integrity and knowledge. We don't hide behind red-tape, big teams or inflated budgets. What you see is what you get (and deserve).

news, views + scoops

news, views + scoops

news, views + scoops

news, views + scoops

news, views + scoops

news, views + scoops

Our latest articles.

EXPLAINER: WTAF do you do for a living? We’re at the intersection of Content, Comms, positioning and events, of course

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VIDEO Content Marketing: 4 Key Mistakes Companies are Making

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What ChatGPT knows about B2B Communications

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