Our work
What the F*ck is culture?
On June 17th, we hosted the exclusive launch of the Brands&Culture Global Event Series at the Brands&Culture villa in Cannes. Designed for marketers, brand strategists, cultural strategists, and media owners. Speakers (CMOs, movie producers, cultural strategists) explored: What the f*ck is Culture? And what does it mean to move and shape culture? Hear from experts about what culture IS. HOW to navigate it. WHY it matters. WHAT good cultural insight and what initiatives look like. And how to LEAD culture (not just borrow or exploit it). 150 people joined us for poolside vibes and lively debate.
"Kill Your Darlings" documentary
The casting, production and marketing of an award-winning documentary-length film for brand-funded togetherr - launched at Cannes Lions International Festival of Creativity to promote the launch of a new platform. It achieved global coverage and 100% positive sentiment.
The Future of Everything Festival
Curated more than 8,000 delegates to this hybrid behemoth, which attracted the likes of Diane von Furstenberg, Maverick Carter and Jerome Powell.
Cannes Lions '23 Trends & Insights
Cannes Lions is a behemoth global gathering of creative agencies, ad-techs, platforms, media owners and, increasingly, brands. It celebrates creativity to drive businesses, society and culture forward. This report covers the trends, insights, analysis and predictions from the 2023 Festival to help your business plan ahead for the year ahead.
CICLOPE, Marketing & Comms Strategy
CICLOPE, the global festival and awards for craft in advertising and film, tasked The Thought Partnership with leading their marketing and communications in the run-up to the Global edition, held in Berlin. Kicking-off with a creative content and communications strategy, we powered their brand messaging and storytelling across social and digital channels, and drove a campaign that doubled Linkedin followers, and increased share of voice, in just four months. With targeted emails, a content-driven themed LinkedIn newsletter (building an audience of nearly 1000), and editorially-led Instagram content (15%+ follower increase), we supported the drive for awards entries and ticket sales. Both exceeded targets and led to growth for the business.
togetherr go-to-market strategy, brand and copywriting
Devising the strategy, product positioning and go-to-market strategy for a new start-up funded by Fiverr. Millions of impressions and 5000+ new leads.
WSJ Women
Launched this active community for women in 2021 in partnership with an event series, to grow and sustain female subscribers of The Journal.
Op-ed for Raconteur report published in The Times
Thought-leadership article produced for Chairman of Cannes Lions, Philip Thomas, entitled Campaign for Creativity. Setting out the company’s strategic ambitions, it reached The Times’ readership of over one million.
Can eco-tourism help save the ocean?
A short film looking at one of the biodiverse places on the planet and the the conservation pioneers who are bringing species back from the brink of extinction. Achieved 152,000 views.
Marketing and Creativity Infographic
Led the research (with 100+ CMOs/CCOs) and production of this infographic which beautifully illustrated the challenges with the marcomms industry.
DA&D Annual Trends Report 2023
Otherworldly experiences, unexpected worlds, fantasy, thrills, and awe are all part of the Joyful Surrealism trend that's transporting audiences to exciting new places. This trend, which we can definitely get behind, is one of seven trends highlighted in the Annual Trends Report 2023 that The Thought Partnership recently collaborated with DA&D on. The insightful report delves into emerging trends that dominated the work of the D&AD Pencil winners in 2023 and is a must-read for those working within the creative industries. For your exclusive copy, follow the link below. If you want to chat with one of us about how we could help you with your trends project, connect with us!
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Women In Work Summit
Currently TTP are working alongside Intuitive Events to deliver the WiW Summit on 26th September 2023. WiW is a one-day, super-charged, in-person Summit & wrap around Digital Agenda on how to prioritise and implement women’s health policies - from menstruation to menopause - that keep women in work & drive competitive advantage. Working to deliver the content, marketing strategy and audience curation, this powerhouse of an event is set to go global this year. Don't hesitate to contact us if you'd like to come along and see the caliber of TTP's work.
The Cannes Lions State of Creativity Report
The Inaugural 2021 Cannes Lions State of Creativity Report: a landmark (now annual) piece of IP - full research and production of a lead-generating engagement report. Generated thousands of leads.
Shall we work together?
You can either book straight into a meeting with Charlotte & Jo using the link below or fill out the form and we’ll get back to you as soon as we can.
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